Why YouTube? 6 Questions to ask yourself before starting a channel
Over the past year of doing online video & running my own business, I've learned so much.
One thing I've learned is that having a plan is important. The other thing is that knowing why you are doing something is also just as important.
We see the words "YouTube" "online video" and it may scare you. You know you need it, you know it works but have no where to start. Or you're in the middle of it and didn't realize the amount of work & overall learning curve there is.
That's what this post will help with.
I've decided that this post will become required reading for all of my potential clients as well as anyone interested in starting a YouTube Channel.
Here's 10 questions to ask yourself.
1. What's the overall goal of the channel?
People make YouTube channels for many reasons, new form of content, podcasting, promo videos, behind the scenes, education & courses, and many more. But do you know why you are creating videos? Is it because it's the cool thing? Is it for SEO and search results? Make sure that you know going into it that it's a lot of work but also can be one of the best methods of showing who you really are to people.
2. Who is this channel for? Who are these videos for?
Having a target audience for your channel is super important.
Is it for fellow online entrepreneurs? Is it for current clients? Or even more important, is it for marketing and future clients?
Knowing what you want in a channel really helps when you start thinking of content.
3. Do I have all of my branding down?
Having a logo, brand colors and fonts are crucial for nailing down a look for your channel before you launch. Then you can create cover photos as well as an intro that fits the look of your website & channel.
4. Who do you like to watch and who's videos do you want to follow?
I always ask my clients to send video of who they like and why. Many people tell me they don't watch a lot of YouTube, which is my first homework assignment. Find a channel or two and tell me what you like/dislike. I learn so much about YouTube by watching YouTube. You see what you like/dislike in terms of content, style, editing, etc... People usually don't realize their interests until they watch videos themselves.
5. Do you have professional equipment?
Equipment is important, but it's one of 3 major elements in a YouTube video-the content, the video setup/quality and the editing.
While many use phones (and that's great!) I highly recommend investing in a DSLR and a good lens. In addition you may need lighting (ring light, box lights), & microphones.
6. Will the videos be pre-written w/ a teleprompter or more off the cuff?
Many of my clients have done live videos on instagram or Facebook, which are much different than pre-recorded.
Using a phone or a webcam, you can have your script on your computer or if you are using a DSLR I highly recommend a teleprompter!
Check out my review of the Parrot Teleprompter below!