Overcoming Imposter Syndrome & Other Common Entrepreneur Struggles with life coach for entrepreneurs @katrina.widener

Overcoming Imposter Syndrome & Other Common Entrepreneur Struggles with life coach for entrepreneurs @katrina.widener

Are you ready to say “I’m owning it” the next time someone asks how your business is going?

Are you ready to replace fear and self-doubt with clear direction, confidence, and a passionate love for life?

Are you ready to wake up every morning excited for the day that lies ahead of you?

I promise: You can have it all.

Whether you’re just starting your journey or simply deciding the next direction of your journey, I’ve got your back. As a top Minneapolis life coach, I’ll help you master your mindset, hold you accountable, and give you back your zest for your business (and the rest of your life!).




Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small business, entrepreneurs & creatives.

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Jenna Redfield 0:03

Do you struggle with getting your voice and your business out there to the local Twin Cities community? Don't worry, we've all been there and this podcast is ready to help. Welcome to the Twin Cities collective podcast with Jenna Redfield. Each week we'll be discussing topics that will educate, encourage and inspire you to grow your brand or business and introduce you to new ideas, businesses and entrepreneurs in the Twin Cities area hosted by Studio America and Golden Valley. This podcast shares tips and tricks to help grow your empire and have fun doing it. Hi, I'm your host Jenna Redfield, director of the Twin Cities collective and online community for local entrepreneurs, bloggers, small business owners and creatives. Make sure to join our Facebook group@facebook.com forward slash groups forward slash Twin Cities collective. Follow us on Instagram at Twin Cities collective and go to transit collective calm. To learn more about our upcoming workshops, subscribe on your podcast app and give us a review on Apple podcasts. Now sit back relax and enjoy this episode of the podcast.

Welcome to this podcast. I'm your host Jenna Redfield, and today I have a very special guest Katrina. Welcome Katrina. Hi, do you want to introduce yourself?

Katrina Widener 1:08

Sure. Um, I am Katrina whitener. And I am a life coach for entrepreneurs with Katrina whitener coaching.

Jenna Redfield 1:14

Awesome. So can you tell us a little bit about how you got into coaching and like your band? So

Katrina Widener 1:21

I actually when I went to college, I was not expecting to be I don't even think I knew what

was that point in time.

I went to college for journalism, specifically magazine journalism, and actually vocal performance and through the way that everybody's college experiences go, I dropped my vocal performance within the first week. Oh my gosh, I just like and that was $900.

With I think, like five credits with classes that's like this is that. Um, but so I went along the magazine journalism track, I worked at Meredith Corporation, which within that one Corporation, I worked Better Homes and Gardens magazine, I worked for Midwest living a couple other publications like their in house food like area like their in house marketing department. So I kind of did like the big business thing. And then I freelanced for them full time for about a year. And I did like the freelance thing. And then I was like, neither one of those really worked out. So I tried working for a really small company. And I was a marketing specialist and social media manager there. And it was kind of the same thing where I was like, I know that this isn't exactly for me, this, I had always assumed that I would just become a stay at home mom, my mom did that her mom did that. It was something that was like very much just in the culture of how I was raised. So it was like, I eventually was like, Okay, this is not a job I want to be in this is not a career I necessarily feel passionate about. So what is it that was so attractive to me, to me about being a stay at home, mom? And how can I basically like what was so attracted to me about being a stay at home mom? And how can I implement that in my career moving forward. And so I was like, I really like the freedom and the variety. I really like directly working with other people and helping them and helping them achieve what they really want to do, and making them feel empowered, and all that kind of stuff. So I looked into career options that really implemented those feelings. And what I wanted my life to look like more so than, well, I'm good at writing. So I'll do journalism. And I ended up kind of looking into going back to school for therapy or social work. And I eventually was like, Okay, so what even is this life coaching thing? I've heard about it, I don't really understand what it means. So I did more research. And I was like, This is basically like what I do for my friends and family. But on a bigger level. So it's for me, like I life coach entrepreneurs. So it's a lot of like, listening to their fears and self doubts and helping them feel empowered and feel good about themselves, helping them understand maybe what direction they want to be going in with new businesses. Like it's really kind of almost like, I sit down and I talked to you as a friend, but I'm not your friend. So

Jenna Redfield 4:16

I mean, I do you like a professional yet? Yeah. Like, I'm there to be like, Well, have you thought about it this

Katrina Widener 4:23

way, or here is like maybe a new idea that you haven't tried before? So it's almost like consulting. Yeah, like, I, I also have the background in marketing and social media, and some SEO and copywriting and all that kind of stuff. So then I also help people with those instances as well. So is it kindly, because I was going to ask you the difference between being a life coach for entrepreneurs and being a business coach, because I feel like you kind of do both. It's a little bit of both the main I The reason why I call myself a life coach for entrepreneurs, and not a business coach, and I'm very, like, I've never introduce myself as business coach. And that's because like, I firmly believe that you can know all of the like technical rational things. But that's not going to make your business be successful unless you're in the right mindset. So if you're letting like your fears, getting your way or like your belief systems, maybe you believe that the actually had a client that we were talking about this the other day where it's like, she was like I was taught that the only way for you to be successful as an entrepreneur is if you're like working all the hours and getting up really early and working 80 hours every week. And she's like, but I became an entrepreneur, because I don't want that lifestyle. And so it was really us kind of sitting down and breaking down where that came from, for her trying to redefine that for her. So it's it. And I also always want to make the clarification that's also not therapy, because I'm not, I'm not a therapist, I do not have that training. And I also like it not here to deal with that kind of stuff. Because I know myself, I could not leave that. And I would take it home about it. We've talked about this before, I'm also an empath. So I will

Unknown Speaker 6:13

pick up on that,

Jenna Redfield 6:14

and I will not be able to leave it at the door. How do you like stop someone from going too deep, then, um, it's

Katrina Widener 6:20

usually it's kinda, I've never really had a big deal, like a big problem with it. But usually, if someone's like starting to get into their background, it's not so much that I need to stop them. It's more so that if I like, we'll kind of talk about things in terms of like, if they're getting into something traumatic, we can talk through it. But I'm not here to deal with that. I always kind of say therapy is a lot of like looking in the past and seeing how it brought interest there in coaching is a lot of giving you the tools to move forward. If that makes

Jenna Redfield 6:54

it just makes sense. Because I think that people, I've had people even post in the Facebook group, like looking for therapy, you're looking for stuff. And I'm like, Do you need a therapist in your life coach, like I don't know, like, sometimes people don't know what they need to write. And

Katrina Widener 7:06

I have, I actually have several clients throughout the course of my business who have either needed both more, we've ended up working together and realizing it might be like, beneficial for you to add a therapist addition to what we're doing. And I think it's just more so like when I start working with a client, we pick the goals that we want to accomplish. And not only do we pick like the goals we want to accomplish overall, but every month or every meeting, depending on the client will be like what are the three things you need to be focusing on right now. So we might have a goal that's like, I want to, like if I have a new client, like I want to build a website, for instance. But right now in these next two weeks, they have like a ton of say, their photographer, a ton of weddings coming. So it's like, well, how realistic is it if you're in wedding season, where you're editing and shooting and all this stuff for you to be able to do all three of your other goals on top of working in the business on top of taking care of yourself. So it's also like I always say my big three things are like empowerment, community and balance. And that's because like, most entrepreneurs, do reach that burnout stage. Where it is, it is that sort of I'm working 80 hours, I'm trying to do it all, but my business still isn't doing

Jenna Redfield 8:22

as well as I think

Katrina Widener 8:23

it should be doing for the amount of work I'm doing. So I'm going to try to do even more work. And it's like, if it's more of making sure that what you're doing is in line with who you are and what your values are. And like that's how you create a quote, balanced life. I don't necessarily believe that there will be balanced but it's, it's more so about creating a life that you don't need to escape from.

Jenna Redfield 8:43

Yeah. Because that's, that's why people become entrepreneurs is they want to have that flexibility and control over their own life. Exactly.

Katrina Widener 8:52

Exactly. And so it's like, that's why oftentimes, like, we'll even at the very beginning of working together being like, okay, is this really what you are passionate about? Is this really aligned with your values? Because otherwise, it will always feel like a job new won't. And not that work isn't work. I mean, like, I don't exactly love doing the accounting portion of my job or those types. Yeah. But if I know that every single day I what I'm doing is actively helping other people. And I get to talk to other people, I get to meet other people, one of my top values is just people in general, yeah. Then I know that I'm going to be less likely to quit, if it gets hard for one thing, but also to have every single day be a basically a life that I'm I don't feel like I need to like, Oh, I just got home from this really hard day and you take a hot bath. So like, that's not really a real self care. Yeah, that's true.

Jenna Redfield 9:47

Because you're spending 80% of your time

Katrina Widener 9:50

not right. Yeah.

Jenna Redfield 9:52

Right. So how does your first of all, how does your business work? So you have monthly clients, right? How does that work? Yes.

Katrina Widener 9:58

So I work on month by month basis with clients, just because it kind of depends on what they want to accomplish, what they're doing in their life, etc, etc, how long it'll take for us to achieve our goals. I have some clients who we've talked about it, and they're like, you know, you're you keep me accountable. And like, even if I don't, even if we've maybe gone past all the life coaching parts that I need, I still need to work with you so that I have someone that I have to turn something into every two weeks. But So really, the way that it works is we it's a monthly package, and then we meet twice a month. And then I have a as unlimited communication in between. Very rarely do I have clients who want to be talking to me all the time. And so I used to have like a package that included unlimited communication, a package that didn't. But it really was one of those things where I'm like, if I'm picking the right people, and if I'm here to support them, they are I'm checking in to make sure like everything's going smoothly if they have any questions. They need somebody any ideas off of their checking in sharing with me like any big rewards, any moments where they're feeling, like really stressed out or overwhelmed, and then I'm that person to that's there to kind of be like, okay, let's take a deep breath. Let's actually break it down and figure out what's going on. Because like, that's, I feel like another huge thing that entrepreneurs have is the idea that they're doing it all alone or in a bubble, which we're not everyone is failing that like self doubt, everyone's failing that imposter syndrome, and all those different things. But it's not until we have that community where we're sharing about it. So I'm even there to just be like, hey, like, you're not alone, like I'm here to help you. Like everybody else is feeling the same. Yeah, I think every single client I've ever had has felt those same self doubt feelings. And I feel sometimes that I know everybody else feels sometimes but so. And that's also why have us me every other week, usually. So two times a month, basically. Because then there's time in between, give out homework, and like I'll give send a recap email of the meeting that we just had them homework and resources and things we talked about. And then they have time to get that homework done. Gotcha. So whether it's like branding, or I'm working on this fighting fair, or whatever, they have me there to kind of be like, okay, so have you done this yet?

Jenna Redfield 12:21

kind of situation? Yeah, that makes sense. So how, how do you find the right clients? Not just like fine clients, but the right.

Katrina Widener 12:28

So a lot of my best clients come from referrals. Because so I always talk to I have it set up on my website, so or if you'd like know, me personally, can be like, Hey, I'm really interested in setting up a free console. But I always do a free 30 minute console before I move on with any money. And that gives me the opportunity to talk to them see what their goals are. Usually, I can tell within the first five minutes. Oh, workout? Well. It's kind of one of those situations where I it's taking stock like, Okay, are you going to listen to me? Are you going to take my ideas? Are you going to fight me every step of the way? Because everybody can I say like, everybody could use a therapist, but everybody could use a life coach, like in reality, but what technique Do you want to work? Well, yeah, I don't want to fight someone every step of the way. So like, that's when I know that maybe that's not going to be the best client for me to work with. I have to make sure that they're ready to change too. So if someone's not ready to like, sit down and actually self evaluate, and try to be more self aware and look into what might be affecting them and look into what might be making their beliefs be the way that they are basically, then that's not going to be a great relationship for either of us. Because the truth is, is unlike if I don't fight with you, I'm not going to be able to help you in the way that works best for you. So it is not beneficial for either of

Jenna Redfield 13:54

us. Do you ever refer them to other people? Or? It's like, I mean, there's mean, I don't know, if you have like backups? Like, because I do that. Sometimes. It's just like, oh, we're not gonna work? Well, here's another option. I know, a couple of other coaches. But I think the problem is most of the other coaches who work the same way that I do. So like, like,

Katrina Widener 14:11

I don't know, anybody who would really be willing to fight you every step of the way.

Jenna Redfield 14:17

And those are one of the situations.

Katrina Widener 14:17

But I do believe that while everyone could benefit from like a life coach, that doesn't mean that everyone is ready. Yeah, need a life coach.

Jenna Redfield 14:26

So what when do you think they're ready?

Katrina Widener 14:28

I think that it's, it's like a being, it's a willingness to change, a willingness to be open and to like, I think that that's one of those instances, like I was saying, where if you're fighting them every step of the way, it's because they're really fighting that, yeah, that those new ideas and those new opportunities, and so maybe they're not really accepting that they want to make a difference in their life. Or they've just been told that they want to Yeah, they also don't ever take coaching clients were like, maybe they're significant. Other their family members have been like, Hey, I have a great person to work with you. And I'm like, unless they want to work with me. Yeah, that is

Jenna Redfield 15:07

not gonna work. That would definitely wouldn't work. So how do you? So do you? What are the some of the things? Do you like teach things? Or is it based on the person? Like, what do you kind of do? So I,

Katrina Widener 15:17

the first, like, two meetings, so the first month are very structured. And so it is like a very, there's a lot of like me understanding how that person works, what their personality is, like how, what their motivations are, because the way that I can best help them is by knowing them and understanding the way their brain works. I don't like giving like cookie cutter advice, because it is very specific to what their needs are, and what their goals are and where they're at, in their, like entrepreneurial journey. And then it kind of from that point, there's some structure. And there's some things that I do with every single client and I have a process for some of it. But it also does get a little bit more abstract. Because each client does have such different goals. So say, like someone's goal is I want to build my website. So maybe like, one meeting, we're really digging down into like copywriting. And at the same time, I'm like the Think about your email, opt in and like all these things, when another client has a website completely done, and maybe wants to rebrand. So we're talking about what are the steps you need to achieve to do that, or another client who has a website, but is really struggling, feeling confident, or for figuring out what direction they want to take their business. And so I really kind of differs after that like, introductory stage, basically, because people have so many different personality traits and goals that make it different.

Jenna Redfield 16:43

Do you do any like, like personality tests or anything?

Katrina Widener 16:47

I do have actually, every single one of my clients tell me their birthday. Okay,

and then do the 16 personalities, which is kind of like the Myers Briggs, depending on the client all like do like the four tendencies trying to kind of figure out what motivates them if they're having difficulty getting their work done. Because a lot of people do also want like time management home. Yep. And it's very interesting, because half the time the time management help is that idea that I have to be working 10 hour days, 12 hour days in order to be successful. So it's a little bit of digging into that. But then it's also a little bit of like, Okay, well, you're trying to be motivated by like outer expectations, when you can only be motivated by inner expectations like that. Those types of things. I would say the ones that help the most would be like the motivating factors or the 16 personalities. The birthdays are just kind of like

Jenna Redfield 17:44

scope tournament. Yes. Um, so how do people like what are the biggest issues you see, for people balancing their work and their business? Or in their personal life? Right, we're great business,

Katrina Widener 17:55

I think it is that, that kind of idea of to do, it all happens very often in terms of like, finding like a peaceful or harmonious kind of lifestyle. So, like, I always tell my clients to only focus on three things at one time. So like, right now, like I'm focusing on one on one coaching, I'm focusing on like my entrepreneur book club. But then like, usually I'll have like, a third kind of branch that I'm working on. So right now I'm trying to get all my automation set. Um, and so sometimes it's working on the business, sometimes it's like, Okay, the next however long I really need to focus on like, my family, it can be a personal like,

third, like area.

I've had some people who it's like, okay, I've been really neglecting myself, I'm going to be focusing one of these three is going to be working on me right now. So it's it when you kind of break it down into like, I can only because if you think about it, if you have like, five things going on, or 10 things going on, you're really not giving the best. All of

Jenna Redfield 19:02

that like, like just hearing you say that makes me just like clench up because I'm like, Oh my gosh, that's me. I'm like focusing on 15 things right now. And it sucks. And I need to do

Katrina Widener 19:12

well. And I have like a list where I'm like, Okay, these are all things I'd like to do in the

Jenna Redfield 19:16

Yeah, like a parking lot. That's something I've been taught parking lot. like where are you like, basically write all your ideas and then just put them in a parking lot? Yes, they park them there in Delhi have time to do something else. But it's like I'm the kind of person wants to do them right now. And do it all. But it's,

Katrina Widener 19:31

it's a it's retraining your brain basically. And it's, I mean, it's work. But it seriously makes it so much easier. Because like, last about a year ago, I was still in my full time job as a marketing specialist. And so I was working, I worked up in Plymouth, I lived on South Minneapolis. So I would wake up at 6am. Get ready for work, drive 45 minutes to work, we work all day long. Then I would go to the Plymouth library and work on my big business for a while or I'd meet with clients or meet with coaches or whatever I was doing at the time. And then I would travel 45 minutes back home. And then it would be like, six or 7pm. And I'd be like, all right, I just spent like 12 hours of my day away from my house. Now I'll probably dig into like another hour to have my business because I'm This is the only time I have to work on it. And I ended up getting so sick, that it all of last December I could. I was like I'm not doing anything. But like writing out this month. I was like, I'm just gonna let everything kind of work itself out. I'll post on social media. But I'm not like writing blog posts. I'm not sending newsletters. I was extremely sick. And I was like this is what burnout is this and this is what I never want to get back. Yeah. Because it really is like, if you, you think that when you're working that hard and doing all of those different things, it's going to be more beneficial. Because you'll get things done faster, and you're really getting all this these things crossed off your list. But it's like, but then I had to take a full month right and get anything crossed off my list. And how many of the things that I was getting my list were getting done to the best of my ability, like, where my customers are my clients getting really that top quality that they deserve. And so it was one of those things, I really had to be like, Okay, I'm never doing that again. And anytime I like kind of start dipping back in that direction, I have to like reevaluate.

Jenna Redfield 21:30

So that leads me to my next question, which is what are the three biggest struggles that entrepreneurs like you see happening to them? Like one of the things that you see most common with your clients? Or people?

Katrina Widener 21:41

Definitely, confidence is on almost every single person's? Like,

Jenna Redfield 21:48

what what do you mean confidence? Is it in their business or as like a person? Oh, I think it's a little bit of both. Okay,

Katrina Widener 21:54

so um, I think I have only had one client ever who did not have confidence.

And it was more of a life coaching specific client than a entrepreneur client. But yet, covenants, definitely number one, usually it's like being like, I feel like, I see all these, it's a lot of comparing themselves to other peoples. I feel like there's all these people around me that know what they're doing. And I don't, or I see this other entrepreneurs working this many hours, I feel like I should be working this many hours or this person is doing a blog, maybe I should be doing a blog, or there's, and that's why I have community as one of like, the top three things I talk about is because that's one of the easiest ways to make people feel like they're not alone in those feelings. Yeah. But it often is like, or personal confidence and like the idea of like, I don't feel like I can talk to people or I don't feel like I'm doing this the right way, or I don't know enough about this to have really implemented it. So it's, it's too scary for me to tackle that myself.

Jenna Redfield 23:03

Yeah. Because I feel like for me, I wouldn't say confidence isn't issue, but fear is Oh, yeah, it's kind of like, for me, it's more of the fears take over then being like, I don't feel confident. It's more of like, I'm scared to do yes. So yeah, it's like a different word. But it's kind of a similar kind of

Katrina Widener 23:17

the same idea. Yeah. And I think that it's, it's like, in that 30 minute console, I can almost always end that 30 minutes, knowing their goals before they've even told me I'm okay. So then at the end of it, I'll be like, okay, so usually, like we set goals at the beginning, it sounds like you want to work on confidence, etc, etc. I'd say probably the number two thing that pops up is clarity and what they want to go with

Jenna Redfield 23:41

their business. That's one of mine. Yeah. Always.

Katrina Widener 23:44

Yeah. So it's like, okay, I don't like I know what I'm doing now. But I don't really know what I want to do next. Yeah. And it's also usually like, I feel like I should be doing what somebody else is doing instead of like, kind of making your own, like making your own path in terms of doing what's aligned to you. Like, if you're not a writer, don't

Jenna Redfield 24:05

hog. So how did how does social media tie into how people see others? Because I feel like that has probably not helped. But at the same time, it's like it it does give me like, it gives me ideas, but it's like, for some people, it's the opposite, where they're like, oh, everyone's doing it so much better.

Katrina Widener 24:20

Right. And that definitely is something that people like that I've talked to my clients and talk to, and they feel that way where it's like, okay, like, this person has x amount of followers, why don't I have X amount of phones? And I'm like, Well, do you want followers just to have a number? Yes. Or do you want to have?

Jenna Redfield 24:34

Yeah, exactly. Okay, free to grow? Because that is something that I struggle with so much. It's like, yeah, you want followers. But why exactly like, why, like, if you're having successful business, and like, for me, it's more like, I've actually had the same amount of followers on my personal for like, a year because I haven't really focused on it. And I don't care if I'm like, whatever. They weren't the right audience, for me anyway. Exactly. But some people they just get so caught up and said, Why haven't I gained 100 followers in the last month of Mike?

Katrina Widener 25:01

Yeah, I, I like, very, like, vaguely pay attention. My Account, but I'm like, here's the thing is the people who are following me, are interacting with me. Yes, they're damning the fair game in Tango. Yeah, exactly. Or, and I've gotten several clients from social media. And I'm like, I need for me as a life coach, especially one of the big reasons why referrals or social media or like those types of ways of gaining clients are so important for me is because if you're going to be telling me what your fears are, yeah, you need to trust me. Yeah, you need to like me. Yeah. Like you can't like just like Google Search something and be like, oh, here's a life coach. Like that's, I also have my copy of my like website very geared toward, this is how you're feeling. This is how I felt when I was in that position. This is what I did to fix it. I help you do that. Yeah.

Jenna Redfield 25:54

So you're very, like, you have a very specific audience that you're using your social media to try. Because I thanks to people want to track everyone, and that's not gonna work.

Katrina Widener 26:02

Right? Well, it's like, you will never see me like, being like, here's my cute outfit today.

Jenna Redfield 26:09

Whatever place I bought my dad or like, I'm a fashion blogger.

Katrina Widener 26:12

And I think that that's kind of sometimes where people are like, okay, but this is what somebody is doing. And that's what somebody else is doing. And like, I will like, I'm super comfortable posting on stories. I am super comfortable posting on my like feed. I've never done an ID TV story, or whatever video No, sorry, but I might never do that. And that's because it's not a line for me. Yeah, it doesn't mean that it's not worthwhile for other people. Yeah. And that it won't help you get find your audience but like that's not where my passion point lies.

Jenna Redfield 26:45

I think that's so true. Because I think sometimes people think they have to do everything but it's not true. Right? I think that pic three option is great for social as well. It is like really a reply from because you can't like I post on Twitter. But as my business I literally only posts on there for fun and I don't use it as a as a business strategy at all literally, right? But my Instagram I do my Facebook page I do and maybe my Pinterest. Like that's like the three that I probably focus on the most right my bit for Jenna Redfield creative for Tuesday's collective, I don't really post on Pinterest, because we don't have a lot of blogs. Right, right. But I do post on podcasting. So it's a podcast, Facebook group, and Instagram are like my platform. So like you don't have to be. And I have a Twitter but I don't really use it. I mean, I just send my Instagram posts to it, right? That's about it. Like I don't. And it's funny. And LinkedIn again is like another random thing that I kind of use. Yeah, I kinda is. It's one of the things that I'm like, this is probably the direction I'm going to be taking my business. And because there are a lot of entrepreneurs out there aren't. And that's like a great place I can share. I found LinkedIn has amazing reach way. Yeah. And a Facebook page. It really does. Because you're posting as you usually like, I think the post when I post is me, I get the most traction. But also, it's a very different audience on there, then in Facebook or Instagram, it's a lot more professionals a lot less, I think there's less entrepreneurs on LinkedIn.

Katrina Widener 28:05

Well, and it's very interesting, because it's like, like, there are so many options of places that you can go for, like social media, yeah. But like what makes sense for you, and what makes sense for your clients. So it's also about really understanding who you're marketing

Unknown Speaker 28:20

So true.

Katrina Widener 28:22

And the way that you're marketing to them, I tell all of my clients, I'm like, someone will come to your social media site because of the pretty pictures. But someone will stay loyal to your brand because of the person behind it. And if you're not showing that person,

Jenna Redfield 28:36

they're not going to come back. That is so true. That happened to me when I was doing my stock photos. Like I was just posting stock photos never posted a single picture, it grew really fast. But no one knew who the heck I was. So the right brand rail at all.

Katrina Widener 28:48

Exactly. And it's like the I have got so the last new client that I acquired, he actually found me online, and was like you're about me show that you had a cat. So I chose yours over five other life coaches. Because really, you have a black cat. And I was like, I didn't have a black cat. And that's a great way for me to connect to you as to like that was in his initial email. And from that point on, you're like, All right, we're buds.

Jenna Redfield 29:15

That's cool. Like, I think people need to show their individuality and their personality, because that's what like I forget, there was probably an example where I posted something on Instagram. someone's like, me too. Yeah,

Katrina Widener 29:27


I think I wanted like the Friday introduction. So yeah, I own all the seasons of Avatar The Last Airbender on DVD, and they're like, Oh, my God, I love that show.

Jenna Redfield 29:37

Yeah. And it's like,

Katrina Widener 29:38

those are the type of interactions that get me excited. So like, that's the kind of interaction I want to give to my audience also.

Jenna Redfield 29:46

So we've got so we had the first tues confidence, and it was clarity, clarity.

Katrina Widener 29:50

The third one, the third one usually really differs based. Okay, person, I'm, a lot of times it's marketing. Okay, that makes me like, like, I usually do like a website audit. If they already have a website, we might redo a lot of copy. We might go through automation together. It's a lot more of the business side that I have a lot of background. Yeah, that's good. I'm,

Jenna Redfield 30:11

yeah, that's something I, it's like, I always know how to do it. Whether I'm doing it for myself, you know?

Katrina Widener 30:17

Yeah. I mean, this was one thing that was

Jenna Redfield 30:20

left for a while. And now it's come to the time where I'm like, this will make my life so much easier. I'm taking a sales funnel course right now. And it's, I was, it's on email marketing. And I'm like, you know what, I never, I set up an automation, but it's like one email after, and the person's like 30 emails, you have to write out and have them once a week for 30 minutes. I was like, that's a great idea. Because then I only have to do it once. And it's like, instead of sending a weekly email where I have to write it every time, I could just have that setup. Exactly. So it's like, for me, that would save me a lot of time. I mean, I still probably will do my weekly email. And then she also talks about how you shouldn't put a lot of images in it because it helps with the click through send through rate, click through, click through Yeah, I'm all like, like, like, you'll actually hit your inbox if you have less texts, which I think is very weird. And like,

Katrina Widener 31:07

well, and it's because a lot of times like the, the marketing technique for newsletters is to make it seem like it's a personalized letter. So like, if I am personally writing you an email, photos, I might have, like that kind of stuff.

Jenna Redfield 31:23

See, for me, it's more of like, it's like my website, like I want to share, like what's happening. But from my like, marketing, and like Instagram background is like, I want to show all the pretty pictures and like put funny gifts,

Katrina Widener 31:32

right? And like that's like the like for my marketing background is letters

Unknown Speaker 31:37


Katrina Widener 31:38

photos in them. And it's something that I was like, you know, like, sure, maybe it works better if there isn't, but this is who I am.

Jenna Redfield 31:43

Yeah, I'm gonna do it anyway.

Katrina Widener 31:44

I'll change later.

Jenna Redfield 31:46

But bill chip would do it. Anyways. So moving on, I wanted to talk about some other things that I see a lot that maybe life coaches talk about, or things and so one of them is imposter syndrome. I've never talked about this, I don't think that maybe once or twice on the podcast. Okay. I would like to actually just talk about, is that something that you see? Oh, definitely.

Katrina Widener 32:07

Yeah, definitely, definitely. People are like, I have this business on this topic. And whether it's like, photography, or social media, or consulting, or whatever, it may be marketing, who knows? It's like, I feel like I see all these other people. It's, it's a lot of comparing yourself to other people. So they know what they're doing. And I'm just making it up as I go. That's like, Well, actually, everyone is making is they go, like,

Jenna Redfield 32:32

people like say that though. I feel like that's the thing that I struggle with, with Instagram and stories and stuff is how much should I share that I'm like, struggling versus right. How much should I share that I know what's going on? And I'm, I'm responsible, and I am confident in what I'm doing. So you should hire me and write me right? I don't know what I'm doing.

Katrina Widener 32:54

I think it's, it's more so like, in the like, it depends on which arena, you're talking about it. So if it's in like that, like I'm not exactly sure what I'm doing. I'm not the most confident at times. But then if you're like, I'm not the most confident times at what I'm explaining to you.

Jenna Redfield 33:11

Does that make sense? So it's like,

Katrina Widener 33:12

I might be like, hey, like, I am still trying to figure out how to get the most clients, right. Like, I'm still figuring out client acquisition. But I really know what I'm talking about in these other.

Jenna Redfield 33:25

Okay, so it's like certain parts of their business. Yeah, I feel it. Yeah. All of it.

Katrina Widener 33:29

And I mean, there are some people who feel all of it. And there are some people who feel it only in like specific parts, or who I mean, like I said, I I did have a client where confidence was not a problem at all. She's like, I know exactly what I'm doing. Like I'm but what I need help with is in the other areas. The thing is, is like nobody's perfect in all areas. There's nobody who's not like a you know, every single part of an amazing, because it's I mean, they breakfast do

Jenna Redfield 34:00

Yes, he does. Mom listens. Yes, every week, so she has a Life Coach School. podcaster like really weird. My mom listens to her. But so crazy.

Katrina Widener 34:08

But one of the favorite My Favorite Things that she said is you need to expect life to be 50% great and 50% not great. Okay. And the not great can be like I'm bored airport waiting from Ohio. Or it can be like I like I'm about to run out of gas. I'm stressed out for the next five minutes. It doesn't have to be like terrible, or like the world is ending my if you expect your world to be 50%. Great and 50% not great. But still fine, then you're not as disappointed when you don't know if a rule.

Jenna Redfield 34:42

Is that like to negative though I feel

Katrina Widener 34:44

like that some people find it too negative. But I'm like, I personally don't. And I think it's because there's and she's even talked about how it's it can be a touchy subject, because it is like the point I think her point is, there's a always going to be a reason why the negative things have true. And I have always seen that to be completely completely true. The reason why I started my business, I went through like a really, really personal traumatic event. And I realized I needed to make a change in my life. Because the way that my day to day was working was not working. The reason why I left my full time position at my left, my last job was because I needed to leave. I was completely terrified to leave Oh, yeah. And I did not necessarily feel like I was ready to do it. But the second that I started being like a coach full time. I never ever wanted to go Yeah, I was, I always tell my clients, I'm like you'll grow into the change. So even if it might be scary, or even if you feel like you don't know what you're doing like to bring it back to the imposter syndrome. Like, you'll grow into it, you'll figure it out. Yeah. And so that's why I like even when something comes up. That is scary for me. I never feel like I should stop. Or I never let it like, kind of intimidate me back into my comfort zone. Because I know that I'll grow into it. And if it's like, okay, I don't know, like, I know a lot of people get stressed out about networking events. I don't want single person at this event. It's like, what's literally the worst case scenario you're going to walk in. You won't say hi to anybody. You'll listen to the panelists, and then you leave. Yeah, that's literally the worst thing that's going to happen. Yeah. So then when you think of it about it in those terms, that doesn't seem so terrifying. Yeah.

Jenna Redfield 36:33

It's all about how you perspective really.

Katrina Widener 36:36

I mean, like, the first time I did a fate or a an Instagram story, I was terrified. Really?

Jenna Redfield 36:41

Oh my gosh. And I'm, I love talking to people I know that you've gotten, you know, good at it.

Katrina Widener 36:47

Yeah. It's like nothing now. Yeah. But the first one was just like, Oh, my gosh, I'm It looks so dumb. Like, I can't believe it. Yeah, like that. I had all these sensors in my head. And I think I recorded like, 30 times, and I followed with like, whatever, I'm going to post it. I did it. And now it's nothing.

Jenna Redfield 37:03

I think it's that doing it for the first time that I think a lot of people struggle with and it's like, they're like, it's going to fail. I'm like, No, like, if it does, you'll learn from it. I think failure is something we struggle with as a culture. Oh, definitely. Because, like, I think we're told failures, like the worst, and that it's gonna be awful. But I do think people learn from it. So I think it's,

Katrina Widener 37:28

I don't view failure as negative anymore. Yeah.

I mean, it's definitely something that we are taught. Failure is a bad thing. If you fail, you disappoint yourself, you just people like you're an embarrassment, etc, etc. Like, our culture tells us all these terrible things about failure. When really it's like, failure just means that something didn't work. And now you have the information to change it and make it work.

Jenna Redfield 37:51

Yeah. Because I feel like you can't learn if you just are great all the time. Exactly.

Katrina Widener 37:58

Well, and it's like you, you're not going to make any growth in your business. Changes in your business. Yeah, if you are too afraid to fail. So like I always say success is being unafraid of failure. Yeah. Or like confidence is being unafraid if that's true.

Jenna Redfield 38:11

Yeah, you're right. That's true. That's kind of what I mean. That's kind of the definition. Yeah. I mean, and I think that's a thing that you have to learn to do. And confidence is a learned skill. I think

Katrina Widener 38:24

it definitely is. And it's something that comes from surviving those by like, 50% negative. Hmm. So like, if you're like, Okay, like something bad happened, but I can keep going. Yeah, or like this. I don't know, even like, maybe not bad, but just not amazing thing happened, but I can and it didn't happen the way I wanted it to. But I reframed things, for it anyway, like, that can build your confidence.

Jenna Redfield 38:48

I think the people that are able to pick themselves up and keep going are like the successful ones. Like if you look at any successful entrepreneur, like, I don't know, like Mark Cuban or all these, like big names are like I was remember that video that Sara Blakely did, She's the founder of Spanx. And it was all about how her father, like told taught her how to fail and right like, out of it. And it was like so interesting. It's like in like, if you hear any of their stories, like on like, you know, shows and so,

Katrina Widener 39:19

I mean, like, like even thinking like Marie, formerly Oh, you're Daniela port or any, any of those like big entrepreneur names. It really is, like, I did things that I wasn't sure that I knew how to do them, but they didn't anyway, and sometimes it didn't work out. And sometimes it didn't work out. But the point is, I kept going,

Jenna Redfield 39:36

Yeah, I think that's the biggest thing. And that's, I've had some very traumatic job interview situation, where I didn't get a job. And I was like, so close. Like, I was like, the second person. This was like, right out of college, too. So I had like, no work experience. And I remember every single time that I didn't get a job, I was like, devastated. But then it's like, I still somehow pick myself up exactly. Again, it's not like, like, it didn't kill me, you know. And it's just like, I feel like that has made so much more of a difference if I hadn't done it if I hadn't gone through that.

Katrina Widener 40:10

Well. And it's something to where I think people part of their confidence comes from other people. So like, for a very, very large portion of my life. And probably like 25 years of my life. I was afraid to tell other people if anything bad happened, because I was like, like, even a couple years ago, my mom had breast cancer. And I was terrified to tell people I like did not tell. I think I told like five of my friends. And as like she was going to treatment it slowly got like a little bit bigger circle of people that knew. But I remember very vividly the day that like my high school. My high school, my college roommate found out when she texted me it was like what's going on? Is everything okay? And I had like a mental breakdown. I was just like, Oh, my God, someone found out and I was like, now I'm like, but why does it matter? Yeah. And I think it's because it was like something that was out of my control. So that was how I could control it. But it's it's always interesting to be like that. Those types of situations are actually what's going to bring people closer together more than anything else.

Jenna Redfield 41:13

So the last thing I want to talk about is this is something that actually broke the CEO talked about in her podcast recently. And that is like thought obstacles, okay, is basically where like, you, you there's something stopping you or blocking you from moving forward, whether it's a thought or like an action that you want to take what like what Why does that happen? And like, what are some of the things people can do to kind of get through some of those obstacles that they're like their brains like telling them not to do it? But then it's like, how do you break through that?

Katrina Widener 41:39

So really, it's your subconscious trying to keep you in the fetal position? Yeah. It's like, Okay, this thing is big. It's scary. It's something I'm uncomfortable with. So I'm going to rationalize to my, my brain is going to rationalize to itself. Yeah, why this shouldn't happen. And, and sometimes it's like a subconscious belief that we have sometimes work on that we react this way. But if you think about like, and this is the example I use for almost all my clients, if you think about when you're a kid, and you believe wholeheartedly in Santa Claus, and you're like, Okay, Santa exists, he brings me presents every Christmas like, this is great. And then you find out older Santa Claus doesn't exist. It's like, well, what other things when you were four years old, did you pick up and maybe were told explicitly, maybe you just like, observed and took in yourself. And you're like, Okay, now, this is a fact of the world. But it's not like some of the biggest ones are like, like what we were talking about beforehand, where you have to work really, really, really hard to be successful. It's one of the biggest lies that people tell themselves. I once had a client where she, her dad worked several jobs when she was a kid. And so she, as an adult, subconsciously, always was like, okay, so if I'm going to have money, that means I'm going to be too busy to hang out with my family. So I must pick between family and money, and I pick family. So then she was subconsciously stopping herself from making money. And it's like one of those things where it's like, how, how do you become aware of yourself? And how do you get over those obstacles? And so usually, what I tell my clients, or what has worked for me, personally, is when I'm in like one of those moments where I'm like, Okay, I know, I need to do something I know, I'm meeting resistance. What is this resistance, try to figure out if I can, sometimes can't, sometimes you're just like, I'm meeting this resistance. And I don't know why. And so like, personally, what works for me is to talk about it with someone else to sit down and write about it. Because if you think about like, when you're having a conversation with someone, and all of a sudden, like you stuff pops out that you didn't even realize you were saying because it's just like stream of consciousness. Yeah, that same thing happens when you're writing. So you might write about something and then have it be like, Oh, I just wrote a sentence that I didn't like, consciously think about. But this explains why meeting this resistance, hmm. And that kind of gives you a call, it actually has a couple purposes, and also gets it out of your head. So say you have like a sticky situation with someone or an uncomfortable interaction or like something happens and you're trying to do it, you can't figure out why you can't do it, that thought obstacle and then you write about it. It's not bouncing around in your head all the time. You're like head kind of dumps it all out to you there's and then you can find peace again, too. But then that kind of gives you a starting place. Sometimes you'll be able to work through it right then and there. Sometimes if this is a really strong belief you have, you're going to be dealing with it for months or years. Like, and that's just depends on how ingrained it is in your brain. I mean, sometimes, it's also something where if you just do it anyway, if you're like, Okay, I mean resistance on this, I know I need to do it. I've can pinpoint what it is or can't pinpoint what it is. But if I do it anyway, even when I'm meeting that obstacle, then I'll like I was saying before you'll grow into it. So like that's the best way that I found for people to say like, I'm terrified about putting an Instagram story up. If I do it anyway, I'm that much closer to moving past it. This that doesn't mean the second time I put up an Instagram story. I wasn't like, Oh my gosh, I have to do this again. But I did get I did it anyway. And so it's I Oh, I like to tell my clients to follow the fear. So if you have that, like, uncomfortable feeling, not like a like genuine like I'm afraid of, I don't know, birds fear. But if you have that, like, I'm afraid of doing this in my business, but it's an uncomfortable fear. If you push through it, it'll stop being a fear you have

Jenna Redfield 45:57

a nice. Well, thanks so much much for talking with me today. I hope everyone enjoyed this. I think they will because we don't talk about some of these things enough. So how do we connect with you on the internet?

Katrina Widener 46:09

So my website, it's, it's pretty much all just my personal website is www that Katrina Weidner. com Instagram is at Katrina whitener. Its Katrina whitener coaching is a new business. I do also have the master mindset entrepreneur book club.

Jenna Redfield 46:27

Yeah, do you want to mention older.

Katrina Widener 46:30

So it's just right now it's a group of about 10 to 15 entrepreneurs in the Twin Cities areas, we meet the last Thursday of every month. And we read a different entrepreneur book every month. So there's a private Facebook group where you can kind of share things that's going on in your business, different resources, articles, the group itself votes on what book we're going to read every month, I'm actually going to post the November books to pick from today. So and it's a there's a membership site on my website, but it's honestly it's just kind of another place where you can have someone hold you accountable to reading and learning more about being an entrepreneur. You also get that community. Yeah, people media, I've always wanted

Jenna Redfield 47:15

to join us. I've always wanted to do a book club like or even like host one on my online you should you should definitely like go to it if you're interested in a book club, because I think book clubs are fun. I was a kid. I'm actually also on a personal book club. So

Katrina Widener 47:29

it was for me it was a way to bring like my love of community. I like trying to like continue this entrepreneur journey as a community together with books.

Jenna Redfield 47:39

Yeah, I love books. Yeah, I love books, but I never I have literally 10 checked off in the library and I have read. Like I like I always have the intention to read them and I never do but it's Yeah. Awesome. Well, thank you so much for talking with us today. And I'll see you guys next week. Thanks for listening to the Twin Cities collective podcast with Jenna Redfield. Make sure to click subscribe if you haven't already. And make sure to leave us a review on iTunes. Thanks again for Ian at Studio Americana for producing this episode as well as Melanie Lee for designing the podcast art and thanks to Nikolai Heidlas for the use of the song in the intros outros. Thanks so much again, and I'll see you next time.